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Our Work · Presence audits

What a free audit actually finds.

Every engagement starts with a presence audit: we benchmark your website, search, reviews and follow-up against your top competitors. These sample audits show the kinds of leaks we find, and the order we’d fix them in.

Sample audit HVAC · Chicago suburbs
41/100

Invisible at the exact moment people need them.

Solid crews, full trucks in winter, and a phone that goes quiet every spring, because when demand spikes, they simply don’t show up in search.

“AC repair near me”Not in top 10
Mobile load time8.4s
Last review reply14 months ago
After-hours callsVoicemail only

First fix: claim and rebuild the Google Business Profile, then missed-call text-back before peak season.

ILLUSTRATIVE SAMPLE · IDENTITY WITHHELD

Sample audit Med spa · Phoenix
58/100

Great reviews nobody is asking for.

A 4.9 rating from clients who love them, but only 31 reviews in four years, while a newer competitor collects that many every quarter and outranks them for every treatment search.

Review velocity2/mo vs 11/mo rival
Booking path4 taps, no online book
Instagram → site linkBroken
Site conversion CTABelow the fold

First fix: automated post-visit review requests, then a one-tap booking flow on mobile.

ILLUSTRATIVE SAMPLE · IDENTITY WITHHELD

Sample audit Junk removal · North Florida
47/100

Paying for clicks that ring a dead phone.

Running search ads on a decent budget, but half the ad clicks land on a slow page with no quote form, and calls during jobs go unanswered with no text-back.

Ad click → quote formNo form on page
Missed weekday calls~38%
Conversion trackingNone installed
Cost per booked jobUnknown

First fix: a landing page with one quote action and tracking, before spending another dollar on ads.

ILLUSTRATIVE SAMPLE · IDENTITY WITHHELD

ILLUSTRATIVE SAMPLES BASED ON PATTERNS WE SEE REPEATEDLY · NOT SPECIFIC CLIENTS · YOUR AUDIT REFLECTS YOUR ACTUAL NUMBERS

What we check

Five places customers leak out.

Every audit walks one customer journey from the outside in, the same route a stranger takes from searching to booking.

Search presence

Where you rank in the map pack and organic results for the searches that actually bring money in, versus your top three competitors.

Website speed & conversion

Load time on a real phone, and whether a first-time visitor can figure out what to do in five seconds, one clear action or a maze.

Reviews & reputation

Rating, review velocity and response habits, measured against the competitor winning your searches right now.

Calls & follow-up

What happens when you can’t answer: after-hours calls, missed-call recovery, and whether a lead ever hears from you again.

Tracking & numbers

Whether you can tell which marketing dollar produced which booked job, or whether it’s all a guess.

The fix order

Every audit ends with a plan: the leaks ranked by what they cost you, and a fixed-price quote for closing them, biggest first.

Your audit is free. The leaks aren’t.

Tell us about your business and we’ll run the same audit on you, benchmarked against your real competitors, with a clear plan and a fixed-price quote. No obligation.