The short version: three things run on this site, one that remembers your cookie choice, and two that measure whether our marketing works. Decline and the last two switch off. Here are the details.
Effective July 25, 2026 · Vervetta Digital LLC
This policy explains what cookies and similar technologies we use on vervetta.com, what each one does, how long it lasts, and how you can control them. It applies to this website only. How we handle information you send us through a form or phone call is covered in our Privacy Policy.
This site is operated by Vervetta Digital LLC ("Vervetta," "we," "us"), an Illinois limited liability company. For any question about this policy, or to make a request about your data, contact us at support@vervetta.com or (847) 420-5165.
A cookie is a small text file a website stores on your device so it can remember something between page loads or visits. Related technologies do similar jobs and are covered by this policy too: local storage (data saved in your browser), pixels (a tiny invisible image or script that records that a page or action happened), and device identifiers passed by advertising platforms.
Cookies set by this website are called first-party. Cookies set by another company whose script runs on our pages, Google and Meta, in our case, are called third-party.
We keep this short on purpose. There are exactly three things running on this site:
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
vv-consent(local storage) | Vervetta first-party | Strictly necessary. Remembers whether you accepted or declined analytics cookies so we don't ask again on every page. Contains one word, accepted or declined, and nothing that identifies you. | Until you clear your browser data |
_ga, _ga_<ID> | Google Analytics 4 third-party | Analytics. Assigns a random ID to your browser so we can count visitors and see which pages get read, how people move through the site, and which buttons get clicked. Reports are aggregated, we cannot see who you are. | Up to 2 years (event data retained 14 months) |
_fbp | Meta (Facebook) third-party | Marketing. Lets us measure whether our ads reached people who then visited, and lets us show relevant ads to people who have visited before. Sends Meta the fact that a visit or a lead action happened on our site. | Up to 90 days |
Google and Meta may also read a fbclid or gclid value from the link you arrived on, which tells them which ad or campaign sent you.
We do not use advertising networks beyond the two named above. We do not run cross-site tracking beyond what Google and Meta document for their own products. We do not sell your personal information for money. We do not collect payment details, and no cookie on this site stores a name, email address, or phone number, that information only reaches us if you choose to type it into a form or call us.
Note for transparency: sharing website-visit data with Meta for advertising measurement may count as "sharing for cross-context behavioral advertising" under some U.S. state privacy laws. Declining analytics cookies, as described below, stops it.
The first time you visit, a banner asks you to Accept or Decline. Strictly necessary cookies always run, the site cannot remember your choice without them. Everything else follows what you pick:
_ga or _fbp cookie is set. Nothing about the site stops working: every page, form, and phone link behaves exactly the same.You can change your mind at any time, reopen the cookie banner here and choose again.
Your browser can block or delete cookies independently of our banner. The relevant settings are usually under Privacy: Chrome, Safari, Firefox, Edge. You can also opt out at the source with Google's Analytics opt-out add-on or through Meta's ad preferences. Blocking all cookies everywhere may break sign-in and preference features on other sites.
There is no agreed industry standard for handling browser "Do Not Track" headers, so like most sites we do not respond to them. If your browser sends a Global Privacy Control (GPC) signal, treat the Decline option here as the equivalent control for this site.
What Google and Meta do with the data their cookies collect is governed by their own terms: Google Privacy Policy and Meta Privacy Policy. Links from our site to other websites are not covered by this policy.
This site sells services to businesses and is not directed to children under 13. We do not knowingly collect information from children. If you believe a child has provided us information, email support@vervetta.com and we will delete it.
If we add, remove, or change a cookie, we will update this page and the effective date at the top. If the change materially affects how your data is used, we will show the consent banner again so you can make a fresh choice.
Questions, or want your data removed? Email support@vervetta.com or call (847) 420-5165, a human answers, 7am–9pm every day. Vervetta Digital LLC, Illinois, USA.
This policy is provided for transparency and is not legal advice. Regulations differ by state and country; if you operate under GDPR, CPRA, or similar rules, have counsel review your own implementation.
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